Post by sumiseo558899 on Nov 7, 2024 6:44:08 GMT
Is it worth starting a blog on a commercial site, what kind of users will it attract, what can it provide for the promotion of commercial catalog pages - these are common questions when discussing the idea of creating a blog on the pages of an online store or service site. We will analyze them in this article.
Why do you need a blog on a commercial website?
1. Attracting traffic
The blog, or if you like – the “Articles” section allows you to attract traffic to the site by informational queries. Informational queries differ from commercial ones by their search intent. If the goal is to buy or clarify the price – the query is commercial. If the goal of the query is to clarify information – the query is informational.
In general, from the SEO point of view, a blog will be useful for any type of commercial site. And what about the commercial benefits of a blog? Here, in most cases, it will be concluded that blogs are economically beneficial in topics where, in addition to commercial demand, there is also information close to commercial.
Let's compare 2 article topics:
Asphalt and asphalt concrete - what is the difference
How is an inverter air conditioner different from a conventional one?
In 90% of cases, the difference content writing service
between asphalt and asphalt concrete will be looked for as reference information only by a student, but the difference between a conventional and inverter air conditioner may well be looked for by a consumer in the process of choosing a specific model. Thus, an article about air conditioners will initially be more commercially oriented than an article about types of road surfaces.
As an example, let's take our case of promoting a website selling climate control equipment using a blog.
Since the beginning of 2020, 28 articles have been written. During this time, search traffic to the blog has grown from “near-zero” values to 10,000 per month during the season.
2. Interlinking
The presence of an articles section on the site provides an excellent opportunity to link to catalog pages (sections, tagged pages-selections, product cards) with anchors needed for promotion.
Agree, even if the listings in the catalog contain text (and with the introduction of text filters, they are not always present), it is not always appropriate to refer to neighboring sections/collections from it.
In an article, you can organically fit almost any anchor and link to the desired page of the catalog.
news
Example of inserting a long anchor
3. Demonstration of expertise
It's simple here. Content that answers users' questions and provides them with valuable information reinforces the author's expertise and increases trust in the site.
In this case, it is important that the content is truly expert - it can be written by a copywriter, but the choice of topic, determination of the article structure, proofreading for the correctness of the wording and fact-checking should be carried out with the involvement of an active specialist in the subject together with an SEO specialist. This way, the article will be truly useful for the target audience and will reveal important points, and will not contain only information that is already freely available. A good article always contains additional value that no one has yet presented. And these are not always some new facts, it is enough that they can be presented in a more convenient and understandable form for the target audience.
It would be ideal if the specialist added some expert information, for example: a short but meaningful “Expert Advice” block.
In topics where expertise is especially important (YMYL – Your Money, Your Life*), for example in medicine, it would not be a bad idea to place a fact-checker block in addition to the author’s block.
* The abbreviation YMYL in English means: "Your money or your life." Google uses this term to designate sites whose pages contain information that in one way or another can affect the health or financial well-being of the user.
Why do you need a blog on a commercial website?
1. Attracting traffic
The blog, or if you like – the “Articles” section allows you to attract traffic to the site by informational queries. Informational queries differ from commercial ones by their search intent. If the goal is to buy or clarify the price – the query is commercial. If the goal of the query is to clarify information – the query is informational.
In general, from the SEO point of view, a blog will be useful for any type of commercial site. And what about the commercial benefits of a blog? Here, in most cases, it will be concluded that blogs are economically beneficial in topics where, in addition to commercial demand, there is also information close to commercial.
Let's compare 2 article topics:
Asphalt and asphalt concrete - what is the difference
How is an inverter air conditioner different from a conventional one?
In 90% of cases, the difference content writing service
between asphalt and asphalt concrete will be looked for as reference information only by a student, but the difference between a conventional and inverter air conditioner may well be looked for by a consumer in the process of choosing a specific model. Thus, an article about air conditioners will initially be more commercially oriented than an article about types of road surfaces.
As an example, let's take our case of promoting a website selling climate control equipment using a blog.
Since the beginning of 2020, 28 articles have been written. During this time, search traffic to the blog has grown from “near-zero” values to 10,000 per month during the season.
2. Interlinking
The presence of an articles section on the site provides an excellent opportunity to link to catalog pages (sections, tagged pages-selections, product cards) with anchors needed for promotion.
Agree, even if the listings in the catalog contain text (and with the introduction of text filters, they are not always present), it is not always appropriate to refer to neighboring sections/collections from it.
In an article, you can organically fit almost any anchor and link to the desired page of the catalog.
news
Example of inserting a long anchor
3. Demonstration of expertise
It's simple here. Content that answers users' questions and provides them with valuable information reinforces the author's expertise and increases trust in the site.
In this case, it is important that the content is truly expert - it can be written by a copywriter, but the choice of topic, determination of the article structure, proofreading for the correctness of the wording and fact-checking should be carried out with the involvement of an active specialist in the subject together with an SEO specialist. This way, the article will be truly useful for the target audience and will reveal important points, and will not contain only information that is already freely available. A good article always contains additional value that no one has yet presented. And these are not always some new facts, it is enough that they can be presented in a more convenient and understandable form for the target audience.
It would be ideal if the specialist added some expert information, for example: a short but meaningful “Expert Advice” block.
In topics where expertise is especially important (YMYL – Your Money, Your Life*), for example in medicine, it would not be a bad idea to place a fact-checker block in addition to the author’s block.
* The abbreviation YMYL in English means: "Your money or your life." Google uses this term to designate sites whose pages contain information that in one way or another can affect the health or financial well-being of the user.